Perituza recently brought together leaders from Sri Lanka’s public relations, communications, advertising, marketing and digital sectors for an executive breakfast session focused on the practical application of Artificial Intelligence (AI) within agency environments.
Held recently at Bistro des Marées, Cinnamon Life, the session, titled Applying AI in Agency Workflows, brought together chief executive officers, founders, managing directors, agency principals, and senior decision-makers from across the communications and marketing industry. The gathering provided participants with practical insights into how AI is reshaping business operations, client expectations, and the future of professional services.
The program was led by Yuka LaTulippe, Co-Founder and General Manager, APAC, who shared insights into the rapidly evolving AI landscape and the growing demand for technology-enabled solutions across industries.
While AI has become one of the most widely discussed business topics in recent years, Yuka noted that many organizations continue to struggle with the transition from awareness to implementation.
Many organizations are asking the same question: where do we begin? The challenge is rarely the technology itself. More often, it is identifying the right use cases, aligning people and processes, and understanding how AI can create measurable business value.
– Yuka L.
A key theme of the session was the changing role of agencies as clients increasingly seek support that extends beyond traditional communications, marketing and creative services.
The session also featured live demonstrations by Perituza’s application development team, showcasing how AI-assisted development can accelerate the creation of business tools and digital solutions. In addition to demos spanning from CRM integrations to marketing influencer tracking, Application Development Supervisors Anuradha Rathnayake and Shyam Prasath showcased AI-powered social media monitoring and marketing analytics dashboards. The demonstrations highlighted how advances in AI are reducing traditional development barriers and enabling organizations to rapidly prototype and deploy solutions tailored to specific business needs.
Yuka noted that democratizing access to AI knowledge and capability remains central to Perituza’s mission.
She said that there is a misconception that meaningful AI adoption is only achievable for large organizations with significant technology budgets, but the company believes businesses of all sizes should have access to the knowledge, tools, and expertise needed to benefit from AI opportunities. She added that their role is to help organizations navigate this journey in a practical, responsible, and commercially meaningful way.
Building on the success of the inaugural session, Perituza is planning a series of sector-specific engagements aimed at exploring the opportunities and challenges AI presents across different industries.
