Perituza has successfully concluded the second edition of its Applying AI in Corporate Workflows workshop series, this time focusing on sales operations. Following the inaugural workshop, which brought together professionals from the advertising, PR, and digital marketing sectors, the latest session turned its attention to Sri Lankan-based corporate sales teams, bringing together professionals from banking, FMCG, tourism, and other industries to explore how artificial intelligence can optimize sales workflows.
The workshop was held recently at Bistro des Marées, Cinnamon Life, and focused on proven strategies for applying AI within corporate sales functions. Rather than concentrating solely on emerging tools and their capabilities, the session examined how organizations can maximize their AI investments, determine whether to buy vs. build software tools, and establish a strategic foundation for AI adoption.
Co-Founder and General Manager, APAC Yuka LaTulippe spoke on the importance of ensuring measurable value when AI is applied. Starting with identifying existing operational bottlenecks and their business impact, Yuka demonstrated how participants can build ROI-focused roadmaps.
Showing people what AI can produce is not the same as making AI work for an organization. For us, the starting point is defining the value that AI implementation is expected to deliver, whether it’s reclaiming hours lost to administrative work, shortening sales cycles, or enhanced capabilities such as real-time revenue forecasting.
– Yuka L.
A central theme of the workshop was bridging the gap between AI interest and meaningful business results. Participants explored why investing in software does not automatically translate into return on investment, and why organizations need to identify expected outcomes before determining where technology can create value. The session also emphasized the importance of comprehensive change management, from resolving workflow bottlenecks to targeted upskilling and updated employee job descriptions.
The workshop reflects Perituza’s broader approach of “Pragmatic Technology, Measurable Impact.” Through these targeted sessions, Perituza reinforces its role as a trusted partner for companies looking to modernize operations and achieve digital transformation.
